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Career Distinction: Stand Out by Building Your Brand |  | Authors: William Arruda, Kirsten Dixson
Publisher: Wiley
Category: Book
List Price: $22.95
Buy New: $10.00
as of 9/9/2010 09:26 CDT details
You Save: $12.95 (56%)
New (38) Used (25) from $9.90
Seller: food4thought
Rating:  52 reviews
Sales Rank: 58391
Media: Hardcover
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0470128186
Dewey Decimal Number: 650.14
EAN: 9780470128183
ASIN: 0470128186
Publication Date: June 11, 2007
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780470128183 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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| Editorial Reviews:
Product Description
Praise for Career Distinction
"Hands down, this book is the bible on branding for your career!"
-- Susan Britton Whitcomb, author of Job Search Magic
"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker."
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute
"Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition."
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
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| Customer Reviews:
Showing reviews 1-5 of 52
 Practical, actionable, valuable August 19, 2010
Olin Hyde (United States)
A lunchtime conversation led me to google ways to do a 360-degree assessment of how others perceive my personal and professional skills and attributes. This book was the only first-page result that provided a concise, clear summary of a theory and approach to determine "who I am" in the eyes of others. Within an hour, I had read the first few chapters and sent out a survey to 140 people in my personal and professional network. Within 5 minutes, I got the first few results.
My only complaint is that the survey tool does not integrate with social media platforms such as Facebook or LinkedIn.
However, the brevity, simplicity and focused message of this book makes up for the burden of manually uploading a CSV file then deleting email addresses.
Overall, I highly recommend that all executives take the time (and risk) to survey those whom you have had good and bad relationships.
I look forward to learning more about my weaknesses so that I address them while I increase focus on my strengths.
 I can tell July 24, 2010
K. Gray (Covington, KY)
2 out of 3 found this review helpful
Near the beginning of this book, the author brags that it was written in airport waiting rooms. I can definitely tell. Like most business books it has nothing new to say but says it over several pages using anecdotes which upon closer reading don't really support their ideas. Why do business books use such large type? Because they have nothing to say that couldn't be said in a a seven page article in a business journal but then they wouldn't make as much off of it would they? Avoid this book.
Simple, Interesting and Informative April 24, 2010
Mohammed Al-Taee (Riverdale, MD)
A must read book with a great real stories and tasks encouraging you to take action to brand your career.
It's what they think that counts April 20, 2010
Roxanne Kichar (California)
This book was very informative and helped me shift from my last "job title" to a more deeper understanding of my unique value to an organization. This knowledge about myself improved with each chapter. You can download a free workbook which serves as a great self-coaching tool with well-designed written exercises. I completed this workbook and appreciated having this as I read the book. The book is well organized and easy to follow. The 360 tool is a nice offer..very interesting activity to discover how other people view your talents and attributes. I used to do similiar 360 processes when I coached senior managers. However, I wasen't able to get it done in the 15 day time limit. You can retake for a minimal fee of $15...You can also conduct an informal "360" of your attributes by asking friends and colleagues. The three "C's" clarity,consistency, and constancy are what you need to be when you "show up" to your target audience or customer. These concepts are reinforced throughout the book and are very useful when you are designing your business cards, networking, or preparing for a job interview. I recommend all job seekers to design their personal branding as they prepare to compete in this very
tough job market.
 Change is the only constant April 2, 2010
Ms. Laura J. Coffey (England, UK)
Career Distinction gives a pragmatic take on personal branding with a series of exercises designed to put the theory that Arrunda sets out into practice supported by online tools. The book is easy to read and provides some valuable insights.
Showing reviews 1-5 of 52
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